The weight of a well-made shirt
On fabric density, drape, and why 200 GSM changes everything.
Read article →Articles
Five cuts that survived the century
From the chore coat to the fatigue pant — patterns that refuse to fade.
Read article →A jacket for all weather
The waxed-cotton field jacket — why we chose it, how we make it.
Read article →About
Brand Name started with a simple question: what if clothing was made to be kept, not replaced? We work with small mills, natural fibres, and traditional construction techniques — not for nostalgia, but because they produce a better garment. Every piece is designed to be worn hard, mended when needed, and still look right years later.
Based in London. Made in small batches.
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Questions about a fit, a fabric, or a repair? Drop us a line.